The brief

Brand: The New York Times

The New York Times is dedicated to helping people understand and engage with the world through on-the-ground, expert, and deeply reported independent journalism.

My approach

As the Social Media & Marketing Manager for The Times Center,

I manage and grow their social media platforms by developing and maintaining a monthly editorial calendar aligned with business and event goals; drafting compelling copy for social, blog, and website content that showcases the venue and generates qualified leads; and collaborating with Sales and senior leadership on marketing campaigns. 

I focus all messaging on highlighting the uniqueness of The Times Center’s space and promoting the events that bring people together to celebrate and share ideas.