It all started when…

I wrote my first short story at the age of twelve. It was a ghost story that I printed out and stapled for my parents to read. Direct to consumer. It was more Goosebumps than The Shining.

It got serious…

Eight years ago, when I began working in communications, crafting messaging for diverse target audiences to drive action for brands across their various channels (primarily digital).

Now I…

Aim to ensure every word accurately reflects a brand’s unique values and says something meaningful and actionable to the world, from headlines and website copy to marketing emails and push. You name it.